Milk Fit
Package for SHINY MEADOW
Upholding the healthy diet concept of lighter heart in emotion and a lighter burden in diet, the brand features high nutrition, light burden, low fat and calorie, making it tastier. With the little green cat as the main visual element, the product establishes emotional connections with young people in a more friendly manner. And the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand and the implementation of sustainable development.
Download Press Kit № 148433
Download Press Kit № 148433 Package for SHINY MEADOW by Mengniu Fresh Dairy Products Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Shiny Meadow Milk Fit by Mengniu Fresh Dairy Products Co Ltd
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Package by Mengniu Fresh Dairy Products Co Ltd
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Mengniu Fresh Dairy Products Co Ltd Shiny Meadow Milk Fit
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Mengniu Fresh Dairy Products Co Ltd Package
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SHINY MEADOWBrand Logo
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Mengniu Fresh Dairy Products Co Ltd Corporate Logo
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Milk Fit Package Media Articles
We provide articles ready for publication on Milk Fit, offered in several languages: Spanish, Indonesian, English, Italian, German, French, Portuguese, Hindi, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), Turkish and Arabic (Standard).
Unique Properties
Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Tags
Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology
PET high permeability bottle PE bottle cap BOPP label
Design Challenge
Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Project Duration
The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow
The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Research
Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration
The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Overview
Milk Fit Package has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Mengniu Fresh Dairy Products Co., Ltd.
Silver Recognition
Mengniu Fresh Dairy Products Co., Ltd was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Milk Fit Package.
Mengniu Fresh Dairy Products Co., Ltd Newsroom
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