Pah Ji Hue

Package for PAH JI HUE' International Co;Ltd

With tea culture as the brand core, Pah Ji Hue augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.

Download Press Kit № 94468

Download Press Kit № 94468 Package for PAH JI HUE' International Co;Ltd by Chung-Yuan Kuo to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pah Ji Hue by Chung Yuan Kuo

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Package by Chung Yuan Kuo

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Chung Yuan Kuo Pah Ji Hue

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Chung Yuan Kuo Package

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PAH JI HUE 039 International Co LtdBrand Logo

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Pah Ji Hue Package Press Releases

Access press releases crafted for Pah Ji Hue in these languages: English.

Pah Ji Hue Package Media Articles

Access our collection of Pah Ji Hue articles, ready for use and offered in languages: Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Dutch, Indonesian, German, Japanese, Russian, Hindi, French, Italian, Portuguese, English and Spanish.

Unique Properties

With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.

Tags

Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design

Production Technology

Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.

Design Challenge

1. Broken the original concept of tasting tea. 2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.

Project Duration

The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.

Operation Flow

Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.

Research

We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.

Inspiration

Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.

Image Credits

Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019 Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018 Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018 Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018 Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019

Project Overview

Pah Ji Hue Package has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Chung-Yuan Kuo was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Pah Ji Hue Package.

Chung-Yuan Kuo Press Releases

We provide a series of press releases on Chung-Yuan Kuo that journalists and press members can freely incorporate into their narratives. Instantly access 1 press releases, available exclusively for journalists.

PAH JI HUE Unveils New Package Design by Chung-Yuan Kuo

Chung-Yuan Kuo introduces a new package design for PAH JI HUE, blending Taiwan's tea culture with urban design.

Chung-Yuan Kuo Newsroom

Find inspiration and award-winning creativity within the Chung-Yuan Kuo Newsroom.