Strong Tiger
Chinese Baijiu Packaging for Beijing Shunxin Agriculture Holding Co., Ltd.
Their design on escaping from old-fashioned realism, using a more modern abstract design. The sharp straight line of the bottle body, sliced by blade. Regarding the brand design, they removed everything except for the most important calligraphy font Niu (Ox). Extending the last stroke emphasizes the Chinese meaning of Niu (a slang for awesome) till the end.
Download Press Kit № 130958
Download Press Kit № 130958 Chinese Baijiu Packaging for Beijing Shunxin Agriculture Holding Co., Ltd. by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Strong Tiger by TIGER PAN
Download 1800 Pixels JPEG Image.
Chinese Baijiu Packaging by TIGER PAN
Download 1800 Pixels JPEG Image.
TIGER PAN Strong Tiger
Download 1800 Pixels JPEG Image.
TIGER PAN Chinese Baijiu Packaging
Download 1800 Pixels JPEG Image.
Beijing Shunxin Agriculture Holding Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Strong Tiger Chinese Baijiu Packaging Press Releases
Discover our press releases for Strong Tiger available in the following languages: English.
Strong Tiger Chinese Baijiu Packaging Media Articles
Explore our ready-to-use articles on Strong Tiger, available in multiple languages: German, Portuguese, Dutch, Spanish, Turkish, Italian, English, French, Chinese (Mandarin), Hindi, Korean, Japanese, Russian, Indonesian and Arabic (Standard), for your feature stories.
Unique Properties
The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Tags
Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Production Technology
The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Design Challenge
The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Project Duration
The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Research
The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiration
Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Image Credits
Image #No 1: Photographer Kelin Tan Image #No 2: Photographer Kelin Tan Image #No 3: Photographer Kelin Tan Image #No 4: Photographer Kelin Tan Image #No 5: Photographer Kelin Tan
Project Overview
Strong Tiger Chinese Baijiu Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
TIGER PAN was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Strong Tiger Chinese Baijiu Packaging.
TIGER PAN Press Releases
Numerous press releases on TIGER PAN and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 26 press releases for journalists.
Introducing Strong Tiger: A Year of the Tiger Limited Edition Chinese Baijiu Packaging by TIGER PAN
Discover the inspiration, innovation, and craftsmanship behind the Year of the Tiger limited edition Chinese Baijiu packaging by TIGER PAN, awarded Bronze in A' Packaging Design Award 2022.
TIGER PAN Newsroom
Access TIGER PAN Newsroom for exclusive insights into distinguished design and laureled projects.
