Crcrta

Corporate Identity for Communication University of Zhejiang

CRCRTA is the Chinese Research Centre for Radio and TV Art, which is a government management department. The colors are based on the three primary colors of TV red, green and blue, boldly innovating and integrating. It is a camera composed of three geometric figures, and two rectangles represent filters and paper in the Radio and TV Art industry. The triangle represents the lens or speaker. The fusion of logo and text, the visual sense of surrealism, is also the composition method of montage in film and television art.

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Download Press Kit № 135411 Corporate Identity for Communication University of Zhejiang by Chen Zilong to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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CRCRTA by Chen Zilong

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Corporate Identity by Chen Zilong

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Chen Zilong CRCRTA

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Chen Zilong Corporate Identity

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Communication University of ZhejiangBrand Logo

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Crcrta Corporate Identity Press Releases

Press resources for Crcrta are offered in several languages: English.

Crcrta Corporate Identity Media Articles

Utilize our prepared articles to feature Crcrta, available in the languages: German, French, Portuguese, Hindi, Turkish, Arabic (Standard), Spanish, Chinese (Mandarin), English, Korean, Indonesian, Japanese, Russian, Dutch and Italian.

Unique Properties

Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.

Tags

Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre

Production Technology

The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.

Design Challenge

The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.

Project Duration

The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.

Operation Flow

The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.

Research

The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.

Inspiration

The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.

Project Overview

Crcrta Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Chen Zilong.

Bronze Recognition

Chen Zilong was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Crcrta Corporate Identity.

Chen Zilong Press Releases

Journalists and media members can enrich their content with our press releases on Chen Zilong, available for free use. 4 press releases are now available for immediate access by journalists.

Chinese Research Centre for Radio and TV Art Unveils Innovative Corporate Identity Design

The Chinese Research Centre for radio and TV art introduces a visually striking corporate identity design, integrating the essence of TV art with bold innovation, representing a significant milestone in the industry. Chen Zilong, the designer, and Yang Chao, the Creative Director, collaborated on this project, which commenced in Hangzhou, Zhejiang Province in July 2021 and concluded in December 2021.

Chen Zilong Newsroom

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