Siela

Cosmetic Packaging for SOT B&D

The designer was commissioned to create the packaging of a children's line of 5 products for Siela Cosmetic. The overall look of the brand was created with the help of charming drawings. A storyline was created for each product and a design system was developed that tells that story for the entire product line, At the same time, the illustrative style reflects the nature of children's books and emphasizes the reputation of the brand.

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Siela by Olha Takhtarova

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Cosmetic Packaging by Olha Takhtarova

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Olha Takhtarova Siela

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Olha Takhtarova Cosmetic Packaging

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Olha Takhtarova Designer Portrait Photo

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SOT B amp DBrand Logo

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Siela Cosmetic Packaging Press Releases

Our Siela press releases are ready in languages: English, for your convenience.

Siela Cosmetic Packaging Media Articles

Our Siela articles are prepped and available in these languages: Italian, German, French, Portuguese, Dutch, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), English and Spanish, ready for your use.

Unique Properties

The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.

Tags

Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics

Production Technology

Screen and pad printing method

Design Challenge

Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.

Project Duration

This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine

Operation Flow

The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.

Research

The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.

Inspiration

Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.

Project Overview

Siela Cosmetic Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Olha Takhtarova.

Bronze Recognition

Olha Takhtarova was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Siela Cosmetic Packaging.

Olha Takhtarova Press Releases

Discover Olha Takhtarova's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 10 press releases for journalists.

Siela Cosmetic Unveils Innovative Children's Cosmetic Packaging

Siela Cosmetic introduces a new line of children's cosmetics with innovative packaging design, created by Olha Takhtarova, aimed at providing natural and effective products while captivating young users.

Olha Takhtarova Newsroom

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