Fruit Bar

Snack Packaging for SOTB and D

The main task in developing the packaging for the Fruit Bar series was to create a positive and friendly image for the new snack brand. The design conveys energy and dynamism. Bright colors and a white background were chosen to emphasize contrast and cleanliness. Characters on the packaging radiate positivity and activity, enhancing the impression of the brand's vitality and well-being. Thanks to the carefully selected colors, logo, and characters, the packaging effectively communicates the essence of the product and attracts consumers.

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Fruit Bar by Olha Takhtarova

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Snack Packaging by Olha Takhtarova

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Olha Takhtarova Fruit Bar

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Olha Takhtarova Snack Packaging

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Olha Takhtarova Designer Portrait Photo

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SOTB and DBrand Logo

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Fruit Bar Snack Packaging Press Releases

Explore press materials for Fruit Bar, available in languages such as English.

Fruit Bar Snack Packaging Media Articles

Ready-to-feature articles on Fruit Bar are available in these languages: Spanish, German, Portuguese, Japanese, English, Indonesian, Dutch, Italian, French, Chinese (Mandarin), Turkish, Korean, Russian, Arabic (Standard) and Hindi, for your convenience.

Unique Properties

Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.

Tags

Snack, Snack bar packaging, Fruit Bar, Illustration, Characters

Production Technology

The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.

Design Challenge

Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.

Project Duration

Poland. The project began in January 2023 and ended in June 2023

Operation Flow

The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.

Research

To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line

Inspiration

Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers

Project Overview

Fruit Bar Snack Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Olha Takhtarova.

Iron Recognition

Olha Takhtarova was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Fruit Bar Snack Packaging.

Olha Takhtarova Press Releases

Media members, dive into our press releases on Olha Takhtarova's work, ready for you to use and enhance your journalistic content. Unlock 10 press releases now, directly accessible to journalists.

Fruit Bar Unveils New Snack Packaging Designed by Olha Takhtarova

Olha Takhtarova introduces a vibrant and energetic snack packaging for Fruit Bar, aiming to captivate young consumers with its authentic taste and modern individuality. The project was completed in Poland from January to June 2023.

Olha Takhtarova Newsroom

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