Yunnan Baiyao
Children Toothpaste for YUNNANBAIYAOGROUP CO.,LTD
The cloud baby IP image created by combining the brand characteristics of Yunnan Baiyao can not only create unique emotional contact with consumers, but also establish communication between mother and baby. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into a larger strawberry graphic symbol to form a more intuitive communication. The combination of pinyin and strawberry graphics in the background and the design of the brand is as easy as a child's painting.
Download Press Kit № 145832
Download Press Kit № 145832 Children Toothpaste for YUNNANBAIYAOGROUP CO.,LTD by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Yunnan Baiyao by TIGER PAN
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Children Toothpaste by TIGER PAN
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TIGER PAN Yunnan Baiyao
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TIGER PAN Children Toothpaste
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YUNNANBAIYAOGROUP CO LTDBrand Logo
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Yunnan Baiyao Children Toothpaste Press Releases
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Yunnan Baiyao Children Toothpaste Media Articles
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Unique Properties
The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Tags
toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology
The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge
This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Project Duration
The project lasts 2 months, designed in Shenzhen
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Research
This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration
The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Image Credits
Tiger Pan
Project Overview
Yunnan Baiyao Children Toothpaste has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
TIGER PAN was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Yunnan Baiyao Children Toothpaste.
TIGER PAN Press Releases
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Introducing Yunnan Baiyao Children Toothpaste Designed by TIGER PAN
TIGER PAN unveils the innovative Yunnan Baiyao Children Toothpaste, a packaging design that combines functionality with creativity, aiming to attract the attention of mothers and provide a unique user experience.
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