Woonwaard
Rebranding for REBRANDT® — Dutch Masters in Rebranding
Woonwaard is one of the largest housing corporations in the Netherlands with a large number of social rental homes. Our DNA program showed that the new identity had to be modern, yet serious, and radiate peace and serenity. The identity also had to represent the diversity and inclusiveness of the tenants and the positive aspects of renting. The designers also wanted the organization's passion to shine. The result is a unique colorful identity system, which plays an important role for the diversity and inclusiveness of its tenants.
Download Press Kit № 103738
Download Press Kit № 103738 Rebranding for REBRANDT® — Dutch Masters in Rebranding by Ruud Winder to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Woonwaard by Ruud Winder
Download 1800 Pixels JPEG Image.
Rebranding by Ruud Winder
Download 1800 Pixels JPEG Image.
Ruud Winder Woonwaard
Download 1800 Pixels JPEG Image.
Ruud Winder Rebranding
Download 1800 Pixels JPEG Image.
Ruud Winder Design Team Photo
Download 1800 Pixels JPEG Image.
REBRANDT Dutch Masters in RebrandingBrand Logo
Download 1800 Pixels JPEG Image.
Ruud Winder Corporate Logo
Download 1800 Pixels JPEG Image.
Ruud Winder Interview
Press Access: An insightful interview with Ruud Winder, estimated at 455 words, is now available for use in your stories free of charge. Download access provided. Access Ruud Winder Interview Now.
Woonwaard Rebranding Press Releases
Press releases tailored for Woonwaard are available in the languages: English.
Woonwaard Rebranding Media Articles
We provide articles ready for publication on Woonwaard, offered in several languages: English, French, Portuguese, Spanish, Hindi, Chinese (Mandarin), Korean, Indonesian, Japanese, Russian, Arabic (Standard), Italian, Dutch, German and Turkish.
Unique Properties
The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Tags
rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology
It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge
The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Project Duration
3-4 Months region Amsterdam, The Netherlands
Operation Flow
DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Research
The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration
Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Image Credits
All rights REBRANDT®
Project Overview
Woonwaard Rebranding has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Ruud Winder was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Woonwaard Rebranding.
Ruud Winder Press Releases
Explore the world of Ruud Winder through our press releases, designed for media members to use freely and enrich your content. Press members can now immediately access 5 press releases.
Woonwaard Rebranding: A Sustainable and Inclusive Identity
Renowned designer Ruud Winder unveils the modern, yet serene rebranding of Woonwaard, the largest housing association in the Netherlands, reflecting diversity and sustainability.
Ruud Winder Newsroom
Discover outstanding design and award-winning initiatives in the Ruud Winder Newsroom.
