Endless Cycle of Life
Visual Design for Yunlin County Government
This design is inspired by the renowned location in Taiwan, the ChengLong Wetlands, situated in Kouhu Township, Yunlin. Utilizing the water's reflection as a foundation, the designer skillfully incorporates the destination's name, merging it with water ripples, waterfowl, and installation art. This design symbolizes the profound concept of the endless cycle of life, conveying the wetlands' revival and enduring sustainability.
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Endless Cycle of Life by Ta Wei Huang
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Visual Design by Ta Wei Huang
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Ta Wei Huang Endless Cycle of Life
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Ta Wei Huang Visual Design
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Yunlin County GovernmentBrand Logo
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Unique Properties
Chenglong Wetland, a village with a profoundly poignant tale, endured subsidence and typhoon disasters, leading to the abandonment of farming due to the intrusion of seawater. Despite these challenges, the evolving ecology transformed the deserted fields into a vibrant wetland. Every year, tens of thousands of migratory birds find sanctuary here, including rare species like the Black-faced Spoonbill, making the breathtaking sunset vistas a renowned tourist attraction. Through the visual design of this event, local residents have revitalized their lost farming lands, embracing a new way of coexistence with the land. By merging art with the synergy between people and nature, a unique symbiosis has been created, allowing survival, culture, and ecology to harmoniously thrive in this land.
Tags
Visual design, Graphic design, Typography, Color, Chinese Elements
Production Technology
The designer delved deeply into the local culture, gaining profound insights into its stories and origins. Utilizing innovative and disruptive creativity, they crafted astonishing visual effects. Through Adobe Illustrator, the designer meticulously refined the structure of Chinese characters, integrating intricate details. Additionally, Adobe Photoshop was employed to seamlessly blend local features, installation art, and elements of waterfowl. The result is a captivating visual masterpiece, rich in artistic depth and allure.
Design Challenge
This project in Chenglong Wetland combines art and nature, changing the area for the better. Artists use local materials to create beautiful, eco-friendly artworks. People in the community and visitors interact with these artworks, raising awareness about wetlands and the environment. The art transforms the wetland into a vibrant, engaging space, creating a positive impact on both the environment and the people. This unique blend of art and nature helps people appreciate the wetland's beauty while also learning about its importance.
Project Duration
The project was held in Kukuo, Yunlin in September 2022
Operation Flow
To capture attention, circular elements were strategically employed, guiding focus towards the combination of place names in the center of the visual. This unique and intricate style embodies the area's distinct geographical features and profound significance. Such a design not only piques interest in the event but also establishes a connection between the viewers and the locale, encouraging collective concern for this place in need of revitalization.
Research
"The ChengLong Wetlands International Environmental Art Project" has been held for over a decade since 2010. Through art, it has not only given ChengLong Village a fresh start but has also prompted villagers to reconsider their relationship with the environment. Art has played a pivotal role in revitalizing the ChengLong Wetlands."
Inspiration
This visual design deeply draws inspiration from the event's location, ingeniously rearranging the place name and merging it with its reflection on the water's surface, showcasing exquisite aesthetics that highlight the unique structure of Chinese characters. Enhanced by the distinct ripples on the wetland's surface and complemented by the endangered global waterfowl, the Black-faced Spoonbill, the design accentuates the vibrant, Endless Cycle of Life within the wetland. More than just a visual creation, it encapsulates a profound symbolism representing the marvelous ecology and the cultural significance of the local community within the wetland.
Image Credits
Image #1: Designer/Creator Ta Wei Huang, main visual Image #1: Designer/Creator Ta Wei Huang, poster Image #2: Designer/Creator Ta Wei Huang, invitation card Image #3: Designer/Creator Ta Wei Huang, t-shirt Image #4: Designer/Creator Ta Wei Huang, staff identification card
Project Overview
Endless Cycle of Life Visual Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Ta Wei Huang was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Endless Cycle of Life Visual Design.
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