Pet Foods for Pavanpet
Normally, since humans consider pets as members of their families and children, the packaging design is cartoonish. The use of characters can strengthen the connection with the viewer and create an attractive environment. As a result, the packaging has a prominent and special visual connection. The animals' faces are very cleverly designed and their smiles and happiness are clearly visible, which shows the effect of this product on them. Using simple colors without details creates a better understanding of the image and purpose.
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Our Pavanpet press releases are ready in languages: English, for your convenience.
Our articles on Pavanpet, prepared for immediate use, are offered in several languages, including English, Spanish, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean, Russian, French and Hindi.
Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids. The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Matte three-layer packaging with aluminum printing method: rotogravure
The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Illustrator / Creator: Mohsen Koofiani
Pavanpet Pet Foods has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Mohsen Koofiani was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Pavanpet Pet Foods.
Media members, dive into our press releases on Mohsen Koofiani's work, ready for you to use and enhance your journalistic content. Journalists, gain instant access to 9 press releases today.
Mohsen Koofiani's Pavanpet packaging design, inspired by the simplicity of animal life, wins Bronze A' Design Award in 2024
Discover outstanding design and award-winning initiatives in the Mohsen Koofiani Newsroom.
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