Pavanpet
Pet Foods for Pavanpet
Normally, since humans consider pets as members of their families and children, the packaging design is cartoonish. The use of characters can strengthen the connection with the viewer and create an attractive environment. As a result, the packaging has a prominent and special visual connection. The animals' faces are very cleverly designed and their smiles and happiness are clearly visible, which shows the effect of this product on them. Using simple colors without details creates a better understanding of the image and purpose.
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Pavanpet by Mohsen Koofiani
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Pet Foods by Mohsen Koofiani
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Mohsen Koofiani Pavanpet
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Mohsen Koofiani Pet Foods
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Mohsen Koofiani Designer Portrait Photo
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Pavanpet Brand Logo
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Unique Properties
Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids. The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Tags
Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology
Matte three-layer packaging with aluminum printing method: rotogravure
Design Challenge
The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Project Duration
The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow
Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Research
The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration
Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Image Credits
Illustrator / Creator: Mohsen Koofiani
Project Overview
Pavanpet Pet Foods has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Mohsen Koofiani was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Pavanpet Pet Foods.
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