Natura Dried Fruits

Dried Fruits for Natura

This design has benefited from the combination of artistic sculptures, fruits, and animals, although it should be noted that subtle changes have been made artistically. The pictures tried to establish a clear connection between animals, fruits, and culture. But since the main theme of the design is to preserve the ecosystem, in addition to the herbivorous animals, in some places wild animals (hunters) have been used as a symbol of power. In this packaging, simple and powerful colors are used to attract more attention, and degradable packaging is used to protect the environment.

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Natura by Mohsen Koofiani

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Dried Fruits by Mohsen Koofiani

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Mohsen Koofiani Natura

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Mohsen Koofiani Dried Fruits

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Mohsen Koofiani Designer Portrait Photo

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NaturaBrand Logo

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Unique Properties

In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.

Tags

Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food

Production Technology

All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.

Design Challenge

In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.

Project Duration

The project started in February 2022 and finished in December 2022 in Shiraz, Iran

Operation Flow

Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.

Research

Type of research: studies Research objectives: Finding the relationship between ecosystem and historical culture Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time. Results: The final result is a different design and the creation of a work of art. The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.

Inspiration

In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.

Image Credits

All of the images: Illustrator / Creator: Mohsen Koofiani Product Manager: Mr. A. Yousefi

Project Overview

Natura Dried Fruits Dried Fruits has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Mohsen Koofiani was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Natura Dried Fruits Dried Fruits.

Mohsen Koofiani Press Releases

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