Neev

Ice Cream Package for Neev

In this design, which is named with musical techniques, it is tried to harmonize the illustrations on the package with the name of each product. The illustrations are drawn in a simple way with a beautiful technique and various colors according to the taste of each ice cream. In the design of this packaging, an interaction between music and ice cream flavors has been created. The purpose of this packaging is to combine the different feelings of listening to music and eating ice cream. So you might want to experience it and listen to a piece of music with the same theme while eating ice cream.

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Download Press Kit № 151980 Ice Cream Package for Neev by Mohsen Koofiani to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Neev by Mohsen Koofiani

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Ice Cream Package by Mohsen Koofiani

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Mohsen Koofiani Neev

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Mohsen Koofiani Ice Cream Package

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Mohsen Koofiani Designer Portrait Photo

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NeevBrand Logo

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Unique Properties

In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.

Tags

Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream

Production Technology

Printing method: IML IML Applicable, Tamper Evident, Microwave capability, freezer capability

Design Challenge

Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.

Project Duration

The project started in October 2022 and finished in April 0223 in Shiraz, Iran

Operation Flow

The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.

Research

Behavioral examination, etc

Inspiration

The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.

Image Credits

Illustrator / Creator: Mohsen Koofiani

Project Overview

Neev Ice Cream Package has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Mohsen Koofiani was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Neev Ice Cream Package.

Mohsen Koofiani Press Releases

We provide a series of press releases on Mohsen Koofiani that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 2 press releases for all journalists.

Mohsen Koofiani Newsroom

Dive into Mohsen Koofiani Newsroom to explore celebrated designs and projects.