Hernuta Day
Dried Fruits Packaging for Hernuta Day
In the designed packaging, the character of Mr. Hernuta is one of the unique features of this packaging, which is an adventurous character in the world of nuts. Other features of the design include the simplicity of the packaging design (white background with a real image of the product using a black and white image as a fantasy). Each package tells a story of an adventure and at the same time, you see dynamic and special packages.
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Hernuta Day by Mohsen Koofiani
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Dried Fruits Packaging by Mohsen Koofiani
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Mohsen Koofiani Hernuta Day
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Mohsen Koofiani Dried Fruits Packaging
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Mohsen Koofiani Designer Portrait Photo
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Hernuta DayBrand Logo
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Mohsen Koofiani Interview
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Unique Properties
The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Tags
Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology
The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge
Creating an attractive character with high capabilities that will surprise the viewer with activities.
Project Duration
The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow
Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Research
Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer. Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration
Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Image Credits
All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani
Project Overview
Hernuta Day Dried Fruits Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Mohsen Koofiani was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Hernuta Day Dried Fruits Packaging.
Mohsen Koofiani Press Releases
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Mohsen Koofiani Newsroom
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