Dreavita Mental Wellness

Branding for Cansu Dagbagli Ferreira

Dreavita is a progressive and inclusive wellness brand. Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. The concept was born from the idea of strong nature and it's called Simplicity inspired resilience. As the patterns of nature hints to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.

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Dreavita by Cansu Dagbagli Ferreira

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Branding by Cansu Dagbagli Ferreira

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Cansu Dagbagli Ferreira Dreavita

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Cansu Dagbagli Ferreira Branding

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Cansu Dagbagli Ferreira Designer Portrait Photo

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Cansu Dagbagli FerreiraBrand Logo

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Unique Properties

Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy. Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.

Tags

wellness, mental, health, psychology, identity, inclusive, community, nature

Production Technology

Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.

Design Challenge

The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.

Project Duration

2 months, 2023, United States and France

Operation Flow

Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery

Research

In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.

Inspiration

The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.

Project Overview

Dreavita Mental Wellness Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Cansu Dagbagli Ferreira.

Bronze Recognition

Cansu Dagbagli Ferreira was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Dreavita Mental Wellness Branding.

Cansu Dagbagli Ferreira Press Releases

Explore the world of Cansu Dagbagli Ferreira through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 1 press releases for journalists.

Cansu Dagbagli Ferreira Newsroom

Visit Cansu Dagbagli Ferreira Newsroom for an inside look at exceptional design and award-winning projects.