Dreavita Mental Wellness
Branding for Cansu Dagbagli Ferreira
Dreavita is a progressive and inclusive wellness brand. Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. The concept was born from the idea of strong nature and it's called Simplicity inspired resilience. As the patterns of nature hints to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Download Press Kit № 158644
Download Press Kit № 158644 Branding for Cansu Dagbagli Ferreira by Cansu Dagbagli Ferreira to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Dreavita by Cansu Dagbagli Ferreira
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Branding by Cansu Dagbagli Ferreira
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Cansu Dagbagli Ferreira Dreavita
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Cansu Dagbagli Ferreira Branding
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Cansu Dagbagli Ferreira Designer Portrait Photo
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Cansu Dagbagli FerreiraBrand Logo
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Dreavita Mental Wellness Branding Press Releases
Press resources for Dreavita Mental Wellness are offered in several languages: English.
Dreavita Mental Wellness Branding Media Articles
Ready-to-feature articles on Dreavita Mental Wellness are available in these languages: Korean, Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish and Russian, for your convenience.
Unique Properties
Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy. Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Tags
wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology
Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge
The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Project Duration
2 months, 2023, United States and France
Operation Flow
Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
Research
In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration
The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Overview
Dreavita Mental Wellness Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Cansu Dagbagli Ferreira.
Bronze Recognition
Cansu Dagbagli Ferreira was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Dreavita Mental Wellness Branding.
Cansu Dagbagli Ferreira Press Releases
Explore the world of Cansu Dagbagli Ferreira through our press releases, designed for media members to use freely and enrich your content. Press members can now immediately access 4 press releases.
Dreavita Mental Wellness Unveils New Branding Designed by Cansu Dagbagli Ferreira
Dreavita Mental Wellness introduces a progressive and inclusive visual identity designed to reflect the brand's character and values, created by Cansu Dagbagli Ferreira in 2023.
Cansu Dagbagli Ferreira Newsroom
Explore Cansu Dagbagli Ferreira Newsroom to uncover award-winning design projects and more.
