Rebranding Emplus
Identity Emplus for Rebrandt®
In an ever-changing world, patient expectations and needs are also changing within the healthcare landscape. The emergency medicine department must be the first to anticipate changes within medical care. To continuously stay informed in this new field, Emplus offers training and coaching. In the design, the Emergency Medicine department is depicted with the typical medical cross, but with a dot on the missing link. This symbolism, which refers to the missing piece of the puzzle that Emplus provides, is also shown in the illustrations.
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Download Press Kit № 160251 Identity Emplus for Rebrandt® by Ruud Winder to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Rebranding Emplus by Ruud Winder
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Identity Emplus by Ruud Winder
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Ruud Winder Rebranding Emplus
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Ruud Winder Identity Emplus
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Unique Properties
The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Tags
EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology
Digital and paperwork
Design Challenge
Keep it as simple as possible, but still telling so much, that's a challenge!
Project Duration
EMplus started in 2023 and will continue to grow the following years.
Operation Flow
The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Research
The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration
Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Image Credits
All rights: Rebrandt / Ruud Winder 2024
Project Overview
Rebranding Emplus Identity Emplus has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Ruud Winder was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Rebranding Emplus Identity Emplus.
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