Florist Wim Van Assem
Rebranding for Rebrandt®
The designers created a new identity for Wim van Assem, a celebrated North Holland florist, in honor of his 40th anniversary. The goal was an identity that would summarize his vibrant, progressive creative floral art. The new design is situated on the large windows in the old historic building, with dynamic ribbons that reflect Van Assem's energetic, free spirited style.
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Florist Wim van Assem by Ruud Winder
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Rebranding by Ruud Winder
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Ruud Winder Florist Wim van Assem
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Ruud Winder Rebranding
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Ruud Winder Design Team Photo
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Rebrandt Brand Logo
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Unique Properties
Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Tags
Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Production Technology
Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Design Challenge
It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Project Duration
The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operation Flow
The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Research
The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiration
With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Image Credits
Photography: Keesnan Dogger
Project Overview
Florist Wim Van Assem Rebranding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Ruud Winder was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Florist Wim Van Assem Rebranding.
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