Self Help Graphics and Art
Rebranding for David Jimenez
The goal of this project was to provide Self Help Graphics and Art with a new identity that embraces the community arts center's value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist. Inspired by the grid structure within the Aztec and Maya hieroglyphs, David Jimenez created a custom typeface and logotype. The final logotype was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics and Art printmaking identity.
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Self Help Graphics and Art by David Jimenez
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Rebranding by David Jimenez
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David Jimenez Self Help Graphics and Art
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David Jimenez Rebranding
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David JimenezBrand Logo
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Self Help Graphics and Art Rebranding Press Releases
Explore press materials for Self Help Graphics and Art, available in languages such as English.
Self Help Graphics and Art Rebranding Media Articles
Ready for your features: articles on Self Help Graphics and Art in various languages, including Dutch, Indonesian, Arabic (Standard), Hindi, Turkish, Italian, Korean, Japanese, Russian, Chinese (Mandarin), English, Spanish, German, French and Portuguese.
Unique Properties
The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Tags
Grid, Geometric, Typeface, Typographic
Production Technology
The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge
Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation. The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Project Duration
Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Research
Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration
Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Overview
Self Help Graphics and Art Rebranding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit David Jimenez.
Bronze Recognition
David Jimenez was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Self Help Graphics and Art Rebranding.
David Jimenez Press Releases
Numerous press releases on David Jimenez and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 1 press releases for journalists.
Revitalizing Identity with Aztec and Mayan Inspired Design
Self Help Graphics and Art Rebranding Project by David Jimenez
David Jimenez Newsroom
Unlock a treasure trove of award-winning designs by accessing David Jimenez Newsroom.
