Biblioteche di Roma
Rebranding for Sistema Biblioteche di Roma
A new brand and a new identity for Istituzione Sistema Biblioteche di Roma to reflect the open and accessible essence of Rome's public libraries network. In this new identity the book, already familiar from the historic logo represented by a closed book resting on its side, it is now an open book, a symbol of accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
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Biblioteche di Roma by Ragù Communication
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Rebranding by Ragù Communication
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Ragù Communication Biblioteche di Roma
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Ragù Communication Rebranding
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Sistema Biblioteche di RomaBrand Logo
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Biblioteche di Roma Rebranding Media Articles
We provide articles ready for publication on Biblioteche di Roma, offered in several languages: Turkish, Korean, Chinese (Mandarin), English, Spanish, Dutch, Indonesian, Arabic (Standard), German, French, Portuguese, Japanese, Russian, Hindi and Italian.
Unique Properties
To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Tags
ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Production Technology
The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Design Challenge
On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Project Duration
The project began in Rome in January 2021 and was delivered to the client in April 2021
Operation Flow
With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Inspiration
In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Image Credits
Ragu Communication
Project Overview
Biblioteche di Roma Rebranding has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Ragù Communication was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Biblioteche di Roma Rebranding.
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