Greeninful

Rebranding for Greenin'ful

The rebranding design aims to refresh the look and feel of the young Greeninful and reposition it as a missionary brand that could echo with future generations. The visual system is designed to be engaging and community involved with bold colours and brush strokes. The colour choices are bright signifying hope and the images choices have to appear approachable and community focused. Shifted from a trading platform perspective, the design included the community building essence which is visually presented as collaborative raw handdrawn visuals that are flexible in usage.

Download Press Kit № 139444

Download Press Kit № 139444 Rebranding for Greenin'ful by Michelle Poon to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Greeninful by Michelle Poon

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Rebranding by Michelle Poon

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Michelle Poon Greeninful

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Michelle Poon Rebranding

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Michelle Poon Designer Portrait Photo

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Greenin 039 fulBrand Logo

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Greeninful Rebranding Press Releases

Press releases for Greeninful are now accessible in these languages: English.

Greeninful Rebranding Media Articles

Ready for your features: articles on Greeninful in various languages, including English, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Dutch, Hindi, Turkish, Arabic (Standard) and Portuguese.

Unique Properties

Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.

Tags

Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication

Production Technology

The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.

Design Challenge

The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.

Project Duration

October 2021 - January 2022

Operation Flow

This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.

Research

We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically. From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.

Inspiration

The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.

Image Credits

Image 1: Michelle Kason (Designer)

Project Overview

Greeninful Rebranding has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Michelle Poon was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Greeninful Rebranding.

Michelle Poon Press Releases

Explore the world of Michelle Poon through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 2 press releases are available right now.

Greeninful Unveils New Eco-Friendly Branding by Designer Michelle Poon

Renowned designer Michelle Poon introduces a rebranding project for Greeninful, a sustainable lifestyle brand, from October 2021 to January 2022 in Hong Kong, China.

Michelle Poon Newsroom

Step into Michelle Poon Newsroom for a showcase of exemplary design and recognized projects.