Sparrow Branding
Corporate Identity for Hiroshi Kurisaki Design
The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. As a result of branding, it has succeeded in attracting younger and more talented employees, and has an office in Shibuya, where Japan's cutting-edge information gathers. A unique set using pine was very challenging. Also, it was a very unique point of shooting that an artist participated and put together a pine set.
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Download Press Kit № 150366 Corporate Identity for Hiroshi Kurisaki Design by HIROSHI KURISAKI to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Sparrow Branding by HIROSHI KURISAKI
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Corporate Identity by HIROSHI KURISAKI
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HIROSHI KURISAKI Sparrow Branding
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HIROSHI KURISAKI Corporate Identity
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HIROSHI KURISAKI Designer Portrait Photo
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Sparrow Branding Corporate Identity Press Releases
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Sparrow Branding Corporate Identity Media Articles
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Unique Properties
Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Tags
Branding, Logo, Japan, Typography, Blue
Production Technology
In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge
By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Project Duration
The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow
Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Research
Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration
The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Image Credits
Photo By Bird And Insect Ltd.
Project Overview
Sparrow Branding Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
HIROSHI KURISAKI was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Sparrow Branding Corporate Identity.
HIROSHI KURISAKI Press Releases
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HIROSHI KURISAKI Unveils Sparrow Branding, a Unique Corporate Identity Design
Renowned Japanese graphic designer HIROSHI KURISAKI introduces Sparrow Branding, a captivating corporate identity design for Tokyo-based advertising production company, SPARROW.
HIROSHI KURISAKI Newsroom
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