La Gambeta
Corporate Identity for Hengdian College of Film & Television
As the only high-end designer brand store in Yiwu, China, they showcase the brilliance of women and emphasize the symbiotic relationship between humans and nature. The core of the logo concept is to convey the connection between the letters L and G. The designer created a second creation of traditional flower and bird elements based on artificial intelligence, inspired by the excavation of Chinese flower and bird paintings. They scientifically extracted plants such as peach blossoms, apricot blossoms, and pear blossoms, creating a diverse experience from visual to olfactory senses.
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La Gambeta by Du Yinluo
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Corporate Identity by Du Yinluo
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Du Yinluo La Gambeta
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Du Yinluo Corporate Identity
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Hengdian College of Film amp TelevisionBrand Logo
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Unique Properties
The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
Tags
Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
Production Technology
The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
Design Challenge
The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
Project Duration
The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
Operation Flow
The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
Research
This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
Inspiration
This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
Image Credits
Image #1: Chen Zilong Image #2: Chen Zilong Image #3: Yang Chao Image #4: Yang Chao Image #5: Teng Juan
Project Overview
La Gambeta Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Du Yinluo was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work La Gambeta Corporate Identity.
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