Yuyuan Road Baijiu
Beverage for Zhiyu Department (Shanghai) co. Ltd
Yuyuan Road is a tourist attraction in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Download Press Kit № 102183
Download Press Kit № 102183 Beverage for Zhiyu Department (Shanghai) co. Ltd by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Yuyuan Road Baijiu by Wen Liu
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Beverage by Wen Liu
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Wen Liu Yuyuan Road Baijiu
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Wen Liu Beverage
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Wen Liu Design Team Photo
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Zhiyu Department Shanghai co LtdBrand Logo
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Yuyuan Road Baijiu Beverage Press Releases
Discover our press releases for Yuyuan Road Baijiu available in the following languages: English.
Yuyuan Road Baijiu Beverage Media Articles
Ready-to-feature articles on Yuyuan Road Baijiu are available in these languages: Spanish, English, Italian, German, French, Portuguese, Hindi, Turkish, Arabic (Standard), Dutch, Korean, Japanese, Russian, Indonesian and Chinese (Mandarin), for your convenience.
Unique Properties
Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Tags
Shanghai, Yuyuan Road, History, Street, Building
Production Technology
The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge
In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Project Duration
The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow
This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Research
The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration
The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Image Credits
Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019 Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019 Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
Project Overview
Yuyuan Road Baijiu Beverage has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wen Liu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Yuyuan Road Baijiu Beverage.
Wen Liu Press Releases
For journalists seeking engaging content: Explore our press releases featuring Wen Liu's work, freely available for incorporation into your stories. Press members can now immediately access 33 press releases.
Introducing Yuyuan Road Baijiu: A Cultural Packaging Design
Shanghai Designer Wen Liu Unveils Yuyuan Road Baijiu
Wen Liu Newsroom
Dive into Wen Liu Newsroom to explore celebrated designs and projects.
