Fanwu Xiangyin Tea
Beverage for Shenzhen Oracle Creative Design Co., Ltd
The design is inspired by the tea gardens, tea trees, tea pickers, and precious animals of Yunnan. The appearance of the packaging design seems like the head of the elephant. The design presents an idea of the ecological harmony effect. The packaging design uses non-polluting, biodegradable and eco-friendly material. It seems that the designers are paying close attention to the subject of environmental protection.
Download Press Kit № 86671
Download Press Kit № 86671 Beverage for Shenzhen Oracle Creative Design Co., Ltd by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Fanwu Xiangyin Tea by Wen Liu
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Beverage by Wen Liu
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Wen Liu Fanwu Xiangyin Tea
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Wen Liu Beverage
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Fanwu Xiangyin Tea Beverage Press Releases
Discover our press releases for Fanwu Xiangyin Tea available in the following languages: English.
Fanwu Xiangyin Tea Beverage Media Articles
We provide articles ready for publication on Fanwu Xiangyin Tea, offered in several languages: English, Portuguese, Korean, Italian, Japanese, Russian, Spanish, Arabic (Standard), Indonesian, German, Turkish, Chinese (Mandarin), Hindi and French.
Unique Properties
Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Tags
Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology
The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge
The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Project Duration
The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow
The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Research
Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration
The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Image Credits
Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018 Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018 Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
Project Overview
Fanwu Xiangyin Tea Beverage has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Wen Liu was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Fanwu Xiangyin Tea Beverage.
Wen Liu Press Releases
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Fanwu Xiangyin Tea: A Harmonious Blend of Tradition and Eco-Friendly Innovation
Introducing Fanwu Xiangyin Tea, a packaging design inspired by the natural beauty of Yunnan, China, and the traditional art of tea-making, created by Wen Liu and team in Shenzhen, China.
Wen Liu Newsroom
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