Cong Tai Baijiu
Beverage for He Bei Han Dan Cong Tai Wine Business Co.,Ltd
The design uses modern and traditional elements to transfer a fashionable effect. The design of the label uses the shape of a rat and a coin to convey a rich and auspicious idea. The outer ring of the label design is decorated with a light shape to create a lively effect. The bottle is made of the ceramic. The surface texture of the bottle is marble. The design combines the Eastern with the Western culture to create a sense of fashion. The design tries to convey a Chinese zodiac culture and presents a complete product characteristic.
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Download Press Kit № 88605 Beverage for He Bei Han Dan Cong Tai Wine Business Co.,Ltd by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Cong Tai Baijiu by Wen Liu
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Beverage by Wen Liu
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Wen Liu Cong Tai Baijiu
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Wen Liu Beverage
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Wen Liu Design Team Photo
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He Bei Han Dan Cong Tai Wine Business Co LtdBrand Logo
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Cong Tai Baijiu Beverage Press Releases
For Cong Tai Baijiu, we offer press releases in multiple languages, including: English.
Cong Tai Baijiu Beverage Media Articles
For immediate use: Cong Tai Baijiu articles, available in languages such as Spanish, English, Turkish, Arabic (Standard), Indonesian, Dutch, German, French, Portuguese, Japanese, Russian, Italian, Chinese (Mandarin), Hindi and Korean, to enrich your content.
Unique Properties
To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
Tags
Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
Production Technology
The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
Design Challenge
The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
Project Duration
The project started in March 2019 and finished in April 2019 in Shenzhen.
Operation Flow
For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
Research
In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
Inspiration
The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
Image Credits
Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019. Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019. Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019. Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
Project Overview
Cong Tai Baijiu Beverage has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Cong Tai Baijiu Beverage.
Wen Liu Press Releases
Journalists and media members can enrich their content with our press releases on Wen Liu, available for free use. Immediate access is granted to 33 press releases for all journalists.
Cong Tai Baijiu: A Commemorative Zodiac Baijiu Design for the Year of the Rat
Designer Wen Liu Creates a Unique Beverage Design Inspired by Chinese Zodiac Culture
Wen Liu Newsroom
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