Yingjiagong Baijiu
Beverage for ANHUI YINGJIAGONG JIU CO.,LTD
The designers used the idea of the mountain shape of the Dabie Mountain of China in the project. The designers combined the traditional Chinese ink painting with the line expression form to show the mountain shape. The design has a large area of white space with a strong Chinese painting and calligraphy. The main color of the design is green. The image of the design is simple, clean, and energetic that conveys the design concept naturally.
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Yingjiagong Baijiu by Wen Liu
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Beverage by Wen Liu
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Wen Liu Yingjiagong Baijiu
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Wen Liu Beverage
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ANHUI YINGJIAGONG JIU CO LTDBrand Logo
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Yingjiagong Baijiu Beverage Press Releases
Press releases tailored for Yingjiagong Baijiu are available in the languages: English.
Yingjiagong Baijiu Beverage Media Articles
Explore our ready-to-use articles on Yingjiagong Baijiu, available in multiple languages: Turkish, Arabic (Standard), Indonesian, Korean, Portuguese, Japanese, Russian, Italian, German, French, Dutch, Chinese (Mandarin), Hindi, Spanish and English, for your feature stories.
Unique Properties
The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Tags
Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Production Technology
The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Design Challenge
In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Project Duration
The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Operation Flow
he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Research
The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspiration
The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Image Credits
Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019 Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019 Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019 Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019 Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
Project Overview
Yingjiagong Baijiu Beverage has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Yingjiagong Baijiu Beverage.
Wen Liu Press Releases
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Introducing Yingjiagong Baijiu: A Silver A' Design Award-Winning Packaging Design
Wen Liu's innovative design for Yingjiagong Baijiu, inspired by the Dabie Mountain, promotes ecological Baijiu fermentation.
Wen Liu Newsroom
Discover outstanding design and award-winning initiatives in the Wen Liu Newsroom.
