Lidu Sorghum Baijiu
Beverage for SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD
The idea of the design is inspired by the basic prototype of the Lidu sorghum Baijiu bottle. The design expresses the Baijiu making skills and traditional Baijiu culture history. The design uses a contemporary minimalist style. Young people would have a better understanding of the minimalist style of design.
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Lidu Sorghum Baijiu by Wen Liu
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Beverage by Wen Liu
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Wen Liu Lidu Sorghum Baijiu
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Wen Liu Beverage
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Lidu Sorghum Baijiu Beverage Press Releases
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Lidu Sorghum Baijiu Beverage Media Articles
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Unique Properties
Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Tags
Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Production Technology
The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Design Challenge
It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Project Duration
The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Operation Flow
This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Research
In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspiration
The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Image Credits
Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018 Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018 Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018
Project Overview
Lidu Sorghum Baijiu Beverage has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Wen Liu was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Lidu Sorghum Baijiu Beverage.
Wen Liu Press Releases
Our press releases on Wen Liu and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 29 press releases for all journalists.
Lidu Sorghum Baijiu Redefines Chinese Liquor Packaging with Contemporary Minimalist Design
Wen Liu's Lidu Sorghum Baijiu project, awarded Iron in A' Packaging Design Award 2020, reimagines traditional Chinese liquor packaging with a contemporary minimalist visual language, aiming to appeal to young consumers and promote environmental sustainability.
Wen Liu Newsroom
Explore Wen Liu Newsroom to uncover award-winning design projects and more.
