Happy Ginger Ale
Beverage for SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD
The designer used illustration to creates four characters represent men, women, elderly men, and children. In the design, each of the characters has their own status in daily life. The characters are holding a beverage can in their hand on the design. The facial expressions of the characters reveal their favorability for the drinks. The designer intends to use illustration design to produce a psychological interaction with the customer directly. The designer tries to encourage people could willing to taste the ginger drink.
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Happy Ginger Ale by Wen Liu
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Beverage by Wen Liu
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Wen Liu Happy Ginger Ale
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Happy Ginger Ale Beverage Press Releases
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Happy Ginger Ale Beverage Media Articles
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Unique Properties
The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Tags
Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Production Technology
The design material is made of aluminum can.
Design Challenge
In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Project Duration
The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Operation Flow
The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Research
Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiration
The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Image Credits
Image #1: Creator Wen Liu, Happy Ginger Ale, 2018 Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018 Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018
Project Overview
Happy Ginger Ale Beverage has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Happy Ginger Ale Beverage.
Wen Liu Press Releases
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Introducing Happy Ginger Ale: A Refreshing Beverage Packaging Design
Wen Liu's Happy Ginger Ale packaging design, awarded Silver in A' Packaging Design Award, aims to create an emotional connection with consumers through its unique illustration and refreshing appeal.
Wen Liu Newsroom
Unlock a treasure trove of award-winning designs by accessing Wen Liu Newsroom.
