Akimbo Coffee Beer
Beverage for Shenzhen Akimbo Brand Operation Management Co., Ltd.
The packaging design of co-branded craft coffee beer uses a vintage hand-painted illustration style to create a relaxed and refreshing image. The image of the design uses a lively style of Akimbo coffee and combines with the specific design style of E.T.Brewery so that both brand fans could recognize the design. Since the product was launched in the summer, the illustration of the design depicts an image of a visit to the seaside in summer. The design of the product tries to attract young people.
Download Press Kit № 88579
Download Press Kit № 88579 Beverage for Shenzhen Akimbo Brand Operation Management Co., Ltd. by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Akimbo Coffee Beer by Wen Liu
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Beverage by Wen Liu
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Wen Liu Akimbo Coffee Beer
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Wen Liu Beverage
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Shenzhen Akimbo Brand Operation Management Co Ltd Brand Logo
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Akimbo Coffee Beer Beverage Press Releases
Discover our press releases for Akimbo Coffee Beer available in the following languages: English.
Akimbo Coffee Beer Beverage Media Articles
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Unique Properties
In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Tags
Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Production Technology
The material of the packaging is an aluminum can.
Design Challenge
We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Project Duration
The project started in September 2018 and finished in October 2018 Shenzhen.
Operation Flow
Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Research
The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiration
The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Image Credits
Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018 Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018 Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018 Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018
Project Overview
Akimbo Coffee Beer Beverage has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wen Liu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Akimbo Coffee Beer Beverage.
Wen Liu Press Releases
Attention press members and journalists: We offer a collection of press releases on Wen Liu and their notable work, available for your unrestricted use. Immediate access is granted to 33 press releases for all journalists.
Akimbo Coffee Beer: A Refreshing Blend of Art and Craft
Wen Liu Unveils the Retro-Inspired Packaging Design for Akimbo Coffee Beer
Wen Liu Newsroom
Dive into Wen Liu Newsroom to explore celebrated designs and projects.
