Xin You Ran Baijiu
Beverage for Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
This Baijiu is a limited-edition product launched by the Baijiu manufacturer. The idea of this Baijiu is about the Chinese zodiac year. In order to bring out a cultural and artistic effect for this limited-edition product, the design combined the Chinese calligraphy with the landscape painting to design the Hai. Hai means Pig in Chinese culture. The application of two outstanding cultural features on the design gives an artistic result for the product.
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Xin You Ran Baijiu by Wen Liu
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Beverage by Wen Liu
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Wen Liu Xin You Ran Baijiu
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Wen Liu Beverage
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Guizhou Province Xishui County XIAO HU TU XIAN WINE CO LTDBrand Logo
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Xin You Ran Baijiu Beverage Press Releases
Explore press materials for Xin You Ran Baijiu, available in languages such as English.
Xin You Ran Baijiu Beverage Media Articles
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Unique Properties
This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Tags
Zodiac, Calligraphy, Chinese painting, Pig, Culture
Production Technology
The materials of design are paper, ceramic and wood.
Design Challenge
The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Project Duration
The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow
The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Research
This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspiration
The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Image Credits
Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019. Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019. Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
Project Overview
Xin You Ran Baijiu Beverage has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Xin You Ran Baijiu Beverage.
Wen Liu Press Releases
Access a rich repository of press releases on Wen Liu, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 29 press releases are available right now.
Xin You Ran Baijiu Packaging Design Wins Silver A' Design Award 2020
Wen Liu's Limited-Edition Baijiu Packaging Combines Chinese Calligraphy and Landscape Painting
Wen Liu Newsroom
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